I'm about half way through ESPN's book that came out recently. Enjoying it although the connecting the dots along the timeline sometimes get lost a bit. The other day while reading they got to the part where they hired the advertising firm that gave them the parody ads with athletes and their own personalities.
Some classic ones and some I've never seen before:
Pedroia (my Boston influence)
Strug
Wally
Bill Bradley
defense wins championships
Grant Hill - classic
rouge
Rocket
jeter
King
Richard Simmons
Sharapova
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